Tactic 1 - Offer your prospects an incentive to buy from you.
Ask yourself, “Why would a customer want to buy my product or service? What motivation have I given them to encourage them to buy?”
Whether working with old customers or new prospects, you have to encourage people to buy. The best way to do so is by offering an incentive. This is different from the one time offer because the incentive doesn’t have to hinge on a one-time deal. It can instead just be a routine offer you present to clients, like a free newsletter that encourages them to provide you with their email address. Then using your newsletter you can build up trust and loyalty among your clients, encouraging them to buy. You can later present them with one-time offers through your newsletter or through any other incentive.
Another great incentive is having a content rich site. Customers tend to have more faith in sites and in people that take the time to provide free valuable information. Do so and you will drum up much more business than if you didn’t have anything new or different to offer.
You can also offer customers or prospects discounts on items. Let’s say for example, you have a book you are trying to sell. You can offer your customers $10 off their next purchase if they buy the book you plan to offer. This is a good way to get people to buy a hard to sell product. It doesn’t have to be a one-time offer, just a good deal, something that will entice people to buy from you or instill their trust in you so they eventually buy something you have to offer.
Until next time…