Tactic 2 - Build Trust and Loyalty
This one is a no brainer. People are 10 times more likely to buy from someone they trust or feel loyal to. How do you build trust among your prospects? First, by offering quality products. If a customer buys products from you because you advertised it well, but the product is not of good quality, you will have a hard time convincing them to buy from you again. If however, you always offer good products, customers will come back for more. Many online marketers find it pays to offer free information or as mentioned previous, content rich websites.
Customers that feel they are getting something free are more likely to build long-term and lasting relationships than customers who feel they are being cheated. You can also build trust and loyalty by engaging in socially aware campaigns. Let say for example you decide for every product you sell you are going to donate 5% of the purchase price, or a set dollar amount, to a charity of your choice.
This is a great way to help build trust and loyalty, as well as encourage people to buy. You should give back to the community anyway because we all should help better the world in any way we can. You can vary the amount of the donation you’ll make based on the purchase price or the total purchase price of the products your customer’s are buying.