Tactic 3 - Personalize all communications with prospects and clients.
A personal relationship is a good relationship, one that builds trust and loyalty, and helps you understand your customers better. When you understand your customers better, you are better able to fulfill their needs.
It is vital you develop personalized relationships with your prospects. No one wants to talk to a machine after all. In fact, the more personal your messages the happier your clients will be. One of the simplest ways to personalize contacts is by offering an opt-in list or free newsletter. This provides you with your customers email addresses. You can then send them routine updates or correspondence about your products and services. Customers that receive frequent word from a service provider are more likely to buy not just once, but multiple times.
Make sure you spend some time when personalizing messages to reveal a little bit about yourself. What are your likes? What comments do you have about a product or service you are selling? If you are offering any type of product, you should have at the very least tried it yourself. What did you like about it? What flaws can you detect? By providing your customers with this information you are providing them with personal information and instilling even more trust and loyalty.
When personalizing your campaign, you should also think about rewarding your customers or current clients for referring friends, family and associates to your site. Consider giving people rewards for telling their friends about your products or services. You can offer a financial incentive, like $10 off his or her next order, or you can also give away a free product, like an e-book, each time a client refers you to someone that actually buys a product or service. You may be surprised to find how eager people are to refer your business when an incentive is involved.
You don’t have to offer something outrageous, but offer something that at least will prove significant in the mind of the referring party. Most people like anything that comes “free” so start there.